We use your data primarily to help you access your profile after signing in, provide you with personalized content, improve our service and the app experience, and monitor metrics and diagnose problems.
We collect both direct and indirect data depending on how you use the app. Direct data means information you are submitting to us. For example, when you sign up, you submit your email address to set up and personalize your account. Indirect data means information that is collected as you interact with the app. For example, We keep track of condolences that you send so that over time we can create a more personalized experience.
One of our principles is to make the app experience as simple as possible. Allowing social sign in helps achieve that. If you sign up via Facebook or Google, they share limited data with us so we can create an account for you. We do not share any data about your behavior with Facebook or Google when you sign up.
We have implemented organizational and technological safeguards designed to keep our users' data secure. Our team is dedicated to building, maintaining and upgrading the measures we take to protect your data.